CTR Calculator
Calculate click-through rate (CTR) for an ad or campaign. Enter the number of clicks and impressions to get an instant percentage.
Recommended Settings
Pro Tips
- •CTR measures how often people who see your ad or link actually click on it
- •A higher CTR generally indicates more compelling ad copy, creative, or targeting
- •CTR benchmarks vary significantly by platform and industry - compare against similar campaigns rather than a universal standard
- •Very high CTR with low conversion rate can sometimes indicate misleading ad copy that attracts clicks but not genuine interest
Most Popular
Most users calculate CTR per campaign or ad group to compare performance across creative variations
When to Use This Tool
Measure how effectively your ad creative and targeting are driving clicks.
Calculate the click-through rate of links within an email campaign.
Measure how often search results for your page are clicked relative to how often they're shown.
Compare CTR between different ad variations to identify which performs better.
How It Works
Divide the number of clicks by the number of impressions (times your ad or link was shown)
Multiply the result by 100 to express it as a percentage
100% Private
Files never leave your device. All processing happens locally in your browser.
Lightning Fast
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Open Source
Built with verified, open-source libraries. Fully transparent.
Frequently Asked Questions
What's a good CTR?
This varies enormously by platform and ad format - search ads often see CTRs of 2-5%, while display ads often see well under 1%. Compare your CTR against similar campaigns rather than a single benchmark.
Does a high CTR guarantee good campaign performance?
Not necessarily. CTR only measures clicks relative to impressions - it doesn't account for what happens after the click, like conversions or sales. A campaign can have a high CTR but low overall return.
Is my data sent to a server?
No. All calculations happen instantly in your browser using JavaScript. Nothing you enter is transmitted anywhere.
How is CTR different from CPM?
CTR measures engagement (clicks relative to views), while CPM measures cost (price per thousand views). They're often analyzed together to understand both engagement and cost-efficiency.