Schema Markup Generator
Generate JSON-LD structured data for Articles, Products, Organizations, or FAQ pages, to help search engines understand your content and show rich results.
Recommended Settings
Pro Tips
- •Structured data doesn't guarantee a rich result in search - it only makes your page eligible for one, at the search engine's discretion
- •JSON-LD is Google's recommended format for structured data since it's placed in a single script tag, separate from your visible page content
- •Test your generated markup with Google's Rich Results Test tool before publishing, to confirm it validates correctly for your specific use case
- •Keep the structured data consistent with what's actually visible on the page - marking up content that doesn't appear on the page can violate search engine guidelines
Most Popular
Most content sites use Article schema, while e-commerce sites focus on Product schema
When to Use This Tool
Add structured data that makes your page eligible for enhanced search result features.
Help search engines better understand the content and context of your page.
Mark up product details like price and availability for e-commerce pages.
Mark up frequently asked questions so they may appear directly in search results.
How It Works
Select the schema type that matches your content (Article, Product, Organization, or FAQ Page)
Fill in the relevant fields for that content type
Generate valid JSON-LD structured data wrapped in a script tag, ready to paste into your page's <head> or body
100% Private
Files never leave your device. All processing happens locally in your browser.
Lightning Fast
Powered by Schema.org JSON-LD structured data for optimal performance on modern browsers.
Open Source
Built with verified, open-source libraries. Fully transparent.
Frequently Asked Questions
Does adding schema markup guarantee a rich search result?
No. Structured data makes your page eligible for enhanced search features, but search engines ultimately decide whether and how to display any rich result based on many additional factors.
Where should I place the generated script tag?
JSON-LD can be placed anywhere in the page's HTML, though it's most commonly placed in the <head> section. Its position on the page doesn't affect how search engines interpret it.
Should the markup match my visible page content?
Yes. Search engines expect structured data to accurately reflect content that's actually visible on the page - marking up information that doesn't appear on the page can be considered a violation of structured data guidelines.
Is my data sent to a server?
No. The markup is generated entirely locally in your browser using JavaScript. Nothing you enter is transmitted anywhere.
How do I verify my markup is valid?
After adding the markup to your page, test the live URL with Google's Rich Results Test or the Schema Markup Validator to confirm it's structured correctly and eligible for the intended rich result type.