Renewal Rate Calculator
Calculate contract or subscription renewal rate. Enter the number of contracts renewed and the number eligible for renewal to get an instant percentage.
Recommended Settings
Pro Tips
- •Renewal rate measures the percentage of contracts or subscriptions that were successfully renewed out of those up for renewal
- •This differs slightly from retention rate, which often measures the broader customer base rather than just contracts due for renewal in a specific window
- •Track renewal rate by contract size or customer segment to spot patterns - larger accounts often renew at different rates than smaller ones
- •A declining renewal rate trend is often an early warning sign worth investigating before it affects overall revenue
Most Popular
Most users calculate renewal rate quarterly or annually, aligned with typical contract terms
When to Use This Tool
Monitor what percentage of expiring contracts your team successfully renews.
Track renewal performance as a leading indicator of subscription revenue health.
Report renewal rate as a KPI for account management or customer success teams.
Use historical renewal rates to project how much recurring revenue will carry forward.
How It Works
Divide the number of contracts successfully renewed by the number of contracts that were eligible for renewal during the period
Multiply the result by 100 to express it as a percentage
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Open Source
Built with verified, open-source libraries. Fully transparent.
Frequently Asked Questions
What's the difference between renewal rate and retention rate?
Renewal rate specifically measures contracts that came up for renewal in a given window, while retention rate typically measures your entire customer base over a period, regardless of contract terms.
What's considered a good renewal rate?
This varies widely by industry, but many B2B subscription businesses aim for renewal rates of 80-90% or higher.
Is my data sent to a server?
No. All calculations happen instantly in your browser using JavaScript. Nothing you enter is transmitted anywhere.
Should downgrades count as a renewal?
This tool treats renewal as binary (renewed or not), but if you want a more nuanced view that accounts for downgrades, consider using the Net Revenue Retention Calculator instead, which factors in revenue changes.